|
KMID : 0665420180330050403
|
|
Korean Journal of Food Culture
2018 Volume.33 No. 5 p.403 ~ p.410
|
|
|
Children’s Purchase Behavior and Preference for High Protein Snacks according to Seasonings
|
|
Yang Jun-Young
Oh Hye-In
Jang Jin-A
Oh Ji-Eun
Kang Nam-E
Cho Mi-Sook
|
|
|
Abstract
|
|
|
|
This study was conducted to evaluate children’s purchase behavior (frequency of snack consumption and purchase) and preference for high protein snack products developed for weight control and nutritional balance. A total of 80 elementary school students (from the 3rd to 6th graders) in the Gyeonggi-do learning center were participated and 76 were used for the analysis. The most common response for liking snacks was taste (71.4%), and the most preferred types of snacks were chips (42.1%) and puff snacks (34.2%). The highest frequency of snack ingestion was 1-3 times per week (48; 63.2%), and the main purchasers were parents (65.8%). Cheese, corn and chili flavors were more preferred than the control, while yogurt taste was slightly less preferred than the control. The results of this study showed the possibility of commercialization of new protein snacks according to children’s seasoning preference and provide the insights into the snack preferences of children as main consumers.
|
|
|
KEYWORD
|
|
|
Protein Snack, Child, Purchase Intention
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|